Mandate management
Conversational AI for EMI Recovery & Promise-to-Pay
Industry
Consumer Lending
Location
Large Scale
Duration
6 weeks
Leading NBFC Specializing in Consumer Lending
TechBulls helped a leading NBFC automate EMI recovery using a multilingual AI voice bot. Faced with rising delinquencies and costly manual follow-ups, the client deployed an AI-driven solution that enabled
real-time, two-way conversations, smart escalation, and CRM integration. In just 6 weeks, it delivered a 62% improvement in recovery rates, 93% call completion, and a 55% reduction in manual call volume—all while staying fully compliant with RBI guidelines.
What were the challenges?
The client was dealing with a rising number of overdue EMI accounts, mainly due to small-ticket missed payments from salaried and gig-economy borrowers with irregular cash flows. While many borrowers had the intent to repay, early-stage delinquencies were becoming more frequent.

Human-led follow-ups were proving costly, inconsistent, and limited to business hours—making it difficult to scale outreach or engage borrowers effectively. This highlighted the need for a smarter, more efficient recovery solution.

Objectives
  • Improve recovery rates in early delinquency buckets (DPD 1–30)
  • Reduce human agent cost and load
  • Offer a better, non-intrusive customer experience
  • Collect “Promise-to-Pay” commitments for downstream workflows
  • How did we solve it??
    1
    Conversational Bot, Not Just Reminder:
    Opens with context-aware introduction (borrower name, EMI amount, due date.) Offers multiple options: “Pay now”, “Remind me later”, “Speak to someone”, etc.
    2
    True Two-Way Interaction
    Built on a real-time speech-to-text + intent detection engine. Captures reasons for non-payment: “Salary not credited”, “Need more time”, etc. Responds empathetically with pre-trained fallback branches
    3
    Multilingual Support
    Supports Hindi, English, Marathi, and Tamil.
    Automatically detects preferred language from CRM or user input
    4
    Smart Routing & Escalation
    If intent = "want to pay now", sends payment link via SMS/WhatsApp If intent = "dispute" or "angry", routes to live agent or opens ticket Captures Promise-to-Pay (PTP) with date and time for tracking
    5
    Dashboard & Reporting
    Live metrics on connect rate, PTP collected, payment links clicked Feedback loop to tune responses and personalize retries
    How did the client benefit?
    The AI-driven solution led to a 62% improvement in early-stage EMI recovery, with 38% of customers setting Promise-to-Pay commitments directly through voice interactions. It also resulted in a 55% reduction in manual call volume for collection agents, significantly easing operational load. The voice bot achieved a 93% call completion rate—substantially higher than the 61% typically seen with traditional IVR systems. Importantly, the entire system was built to be fully compliant with RBI regulations on data localization and consent.
    TechBulls' Role
    TechBulls developed and trained domain-specific voice agents in both English and regional languages, fully integrated with the client’s CRM and collections workflow. The solution was deployed on a private cloud infrastructure, ensuring compliance with RBI regulations. Delivered within just three weeks, the system continues to be optimized through ongoing weekly tuning cycles.
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